2SER's Razors Edge

Facebook has announced that it will sell US$5 billion of shares in its highly anticipated initial public offering, or IPO.

Analysts have predicted that the value of the IPO could skyrocket to as much as $100 billion, making Facebook about as valuable as McDonalds.

With over 800 million users, the social network is a lucrative platform for advertising, as the company uses personal information to target specific audiences.

2SER’s Sam Buckingham-Jones spoke to Ross Dawson; futurist, entrepreneur, and the author of Living Networks – a book that predicted the rise of sites such as Facebook, about the future of the social network.