There are fears the violence in Gaza will escalate with Israel mobilising up to 30 000 military reserves.
The latest aggression escalated after Palestinian Islamist group, Hamas, fired rockets at Tel Aviv killing three Israelis.
The rockets were launched in response to Israel killing top Hamas military commander, Ahmed Jabaari, in Gaza.
The Israel Defense Forces tweeted the video of the assassination and it was watched by 640 000 people on You Tube before it was taken down.
The assassination was part of Operation Pillar of Defence in retaliation to months of Palestinian rockets pounding south Israel.
Lecturer in Middle East studies at Deakin University, Matt Hardy, called the hostilities another sad exchange of munitions of no benefit for anyone.
2ser’s Joel Moss spoke to Matt Hardy about the cycle of violence and asked why Israel decided to use social media to publicise the assassination.